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Continue reading →: Book Summary of Ogilvy On Advertising by David OgilvyDavid Ogilvy founded his own advertising agency in 1949 after working as a salesman, copywriter, and adman for years. His agency became one of the world’s most successful, and in 1985, he wrote Ogilvy on Advertising, a comprehensive guide to marketing, creating effective ads, and the industry as a whole.…
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Continue reading →: Book Summary of The Ultimate Sales Letter by Dan KennedyDan Kennedy’s The Ultimate Sales Letter teaches effective strategies for crafting compelling sales letters that drive sales. The book provides timeless foundational strategies in persuasive writing that remain relevant in today’s ever-changing sales and marketing landscape. Kennedy is a self-made millionaire and successful copywriter who believes anyone can learn to…
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Continue reading →: Book Summary of Positioning by Al RiesAl Ries and Jack Trout’s book, ‘Positioning: The Battle for Your Mind,’ offers marketing tips based on their over 20 years of experience. The book, published in 1981, is the first of many collaborations between the authors, who are experts on marketing strategy. We’ll explore their definition of positioning and…
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Continue reading →: Book Summary of Contagious by Jonah BergerContagious by Jonah Berger suggests that word of mouth is the key to making things popular. For something to be contagious, it must be interesting enough to spark conversations. Berger offers tips on how to use word of mouth to popularize products, art, articles, and ideas. Part One of our…
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Continue reading →: Book Summary of Purple Cow by Seth GodinSeth Godin and his family were thrilled to see many cows during their vacation in France. But soon, the excitement faded away as all the cows looked the same. They realized that only a purple cow would be remarkable and exciting. This principle applies to product development and marketing. Creating…
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Continue reading →: Book Summary of Building a Storybrand by Donald MillerDonald Miller’s Building a StoryBrand teaches how to create effective marketing by using a story structure that portrays the customer as the hero and demonstrates how your brand can help them achieve their goals. Miller’s formula helps create a clear and consistent marketing story that shows how your brand can…
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Continue reading →: Book Summary of The Personal MBA by Josh KaufmanThe Personal MBA by Josh Kaufman provides a detailed guide on business operations, identifying five critical processes that support any business: creating value, marketing, sales, delivering value, and managing finances. Kaufman also recommends strategies to optimize these processes for achieving success. This guide covers Kaufman’s recommendations for managing the five…
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Continue reading →: Book Summary of Breakthrough Advertising by Eugene M. SchwartzCopywriting expert Eugene M. Schwartz, in his bestseller Breakthrough Advertising, emphasizes the critical role of headlines and copy in creating persuasive ads that drive sales. A compelling headline grabs the reader’s attention, while strong copy amplifies the message and motivates the customer to make a purchase. In this guide, Schwartz’s…
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Continue reading →: Book Summary of Business Made Simple by Donald MillerDonald Miller believes that the reason you may not be making enough progress in your business career is that you’re not adding enough value to your company. Miller suggests 11 methods to become a good investment for your company, from acquiring value-adding personal attributes to successfully carrying out a strategy.…
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Continue reading →: Book Summary of the 22 Immutable Laws of Marketing by Al RiesSuccessful companies don’t solely rely on high-quality products and large marketing budgets. In their book published in 1993, marketing experts Al Ries and Jack Trout identified 22 laws that determine marketing success. The authors studied well-known and lesser-known brands for over 25 years to discover the strategies that lead to…
Digital Marketing & eCommerce
Burak Bakay
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here.
Burak Bakay 