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Continue reading →: Book Summary of Business Made Simple by Donald MillerDonald Miller believes that the reason you may not be making enough progress in your business career is that you’re not adding enough value to your company. Miller suggests 11 methods to become a good investment for your company, from acquiring value-adding personal attributes to successfully carrying out a strategy.…
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Continue reading →: Book Summary of the 22 Immutable Laws of Marketing by Al RiesSuccessful companies don’t solely rely on high-quality products and large marketing budgets. In their book published in 1993, marketing experts Al Ries and Jack Trout identified 22 laws that determine marketing success. The authors studied well-known and lesser-known brands for over 25 years to discover the strategies that lead to…
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Continue reading →: Book Summary of Hacking Growth by Sean Ellis and Morgan Brown“Hacking Growth” is a book by Sean Ellis and Morgan Brown that offers a unique approach to growing your business. Dubbed “growth hacking,” it involves rapid experimentation to continuously optimize your business for growth. By tailoring your product and presentation to meet customer needs, you can increase revenue and grow…
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Continue reading →: Book Summary of Superfans by Pat FlynnSuperfans by Pat Flynn teaches how to build a dedicated fan base for your brand, drawing from Flynn’s personal experience as a successful podcaster, blogger, and entrepreneur. He emphasizes the importance of cultivating emotional investment in your customers, rather than solely focusing on quantity. Throughout the book, he shares the…
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Continue reading →: Book Summary of Atomic Habits by James ClearIn “Atomic Habits,” James Clear shows how changing your habits can transform your life. This guide covers why habits are important, the three mindsets for creating them, how habits are formed, the four keys to changing them, and ways to continue improving. We’ll also compare Clear’s approach with other expert…
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Continue reading →: Book Summary of How to Talk to Anyone by Leil LowndesLearn practical techniques to overcome social discomfort and make new connections with confidence! Discover the secret to getting people to want to talk to you, and explore three parts of Lowndes’s approach: Nonverbal cues to make a good first impression, Verbal cues to establish rapport right away, and Nonverbal cues…
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Continue reading →: Book Summary of the 48 Laws of Power by Robert GreenePower is a game everyone plays – you’re either a player or a pawn. Robert Greene’s book, The 48 Laws of Power, provides rules and strategies for mastering the game, based on examples from history. The laws increase your power when followed, and decrease it when not. Deception is essential…
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Continue reading →: Book Summary of How to Win Friends and Influence People by Dale CarnegieTo grasp the essence of How to Win Friends and Influence People, focus on its fundamental principles. Additionally, use the provided checklist for dealing with two typical scenarios: 1) handling arguments and 2) modifying others’ behavior with feedback. The principles from How to Win Friends and Influence People: Making someone…
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Continue reading →: Book Summary of Never Split the Difference by Chris VossNever Split the Difference by Chris Voss is a guide to negotiation theory and strategy that focuses on the importance of emotional intelligence. Voss argues that successful negotiation requires understanding and empathizing with the emotions of the other party in order to build trust and get them to let their…
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Continue reading →: Book Summary of Deep Work by Cal NewportDeep work is defined by Cal Newport as intense, concentrated work that challenges your cognitive abilities, while shallow work refers to menial tasks like email responses and unproductive meetings that lack value and can be completed by anyone. The economy has shifted towards information-based work, which requires skills like problem-solving…
Digital Marketing & eCommerce
Burak Bakay
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here.
Burak Bakay 