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Don’t make changes to your creative and branding until you know you’re reaching the right customers—those that have the most high value for your brand. To do this, you need to truly understand who your audience is, and the best way of interacting with them. Today, it’s the brands that…

The entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today: 1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone…

Digital advertising saw $72.5 billion revenue in 2016, a 22% upswing from the previous year. Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a…

“You need a great experimental design that will produce two things: growth and insights,” says Chris Goward, founder and CEO of WiderFunnel, a digital agency focused on conversion optimization. “If you view your optimization program as a strategic method for learning about your customers and prospects—for truly understanding their mindset—rather…

Statistics 1.28 billion daily active users on average for March 2017 1.94 billion monthly active users as of March 31, 2017 Approximately 85.8% of our daily active users are outside the US and Canada

Tüm dünyada dijitalleşme büyük önem kazanıyor. Sizce dijitalleşme özellikle sizin sektörünüz için niçin ve nasıl önemli? “Dijital İş” dediğimiz kavram sadece Dijital Pazarlama yapmak ya da Süreçleri Dijitalleştirmek değil, iş dünyasında hayatta kalabilmek için gerekli bir zorunluluk haline geldi. FMCG Sektörü için dijitalleşme 2 yönüyle çok önemli. Birincisi, artık dijitalde…

Turkish, US & UK breakdown of social media usage stats to make brands feel more connected to the study. Some findings in our earlier Social Media Insights from Turkey can be useful. Example link below. https://www.millwardbrown.com/AdReaction/2014/#/main-content In addition to case studies, we should have evidence regarding how these brands divide…