Burak Bakay

Findings from the Gartner 2015-2016 Chief Marketing Officer (CMO) Spend Survey clearly show that the term “digital marketing” is on the wane. The survey reports that many chief marketing officers are “done” with the term digital marketing – it’s just called marketing now. The report states that 98 per cent of marketers…

People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in…

5-Hour Rule: If you’re not spending 5 hours per week learning, you’re being irresponsible

Netflix organizational culture from Steven Pappas

Campaigns that ran on Facebook and Instagram had a mostly positive effect on consumer attitudes towards the brand, proved an exhaustive study by Kantar Millward Brown and Saïd Business School, University of Oxford. Key takeaways from the study Digital is important for long-term brand building as well as sales Desktop…

We’re about to enter the final quarter of 2017, and the relevance and importance of social media are at an all-time high. It has become an indispensable part of our digital communications strategies and delivers measurable results in branding, leads and sales. The world of social media may be dynamic…

When it comes to a saucy bowl of pasta or a perfectly cooked steak, people are willing to wait in (long) lines for a taste of their favorite comfort foods. Rolling out soon, wait times on Google Search (and coming soon to Maps) shows you the estimated wait at your…

Google offers a wide range of display and video ad formats, or creatives, across the AdWords, DoubleClick, AdSense and AdMob platforms. Now you can access essential information about all of these formats from a single location to easily compare and find formats that best fit your needs. http://www.richmediagallery.com/adformats

Want to understand how your display campaigns compare to the rest of the industry? Or how different ad formats and sizes perform compared to each other? This tool lets you pull up-to-date industry benchmarks to help you better plan and measure the success of your display campaigns. Whether you’re after…