Burak Bakay

Web Visitor Types Tracker: Knows exactly what they want Hunter: Knows roughly what they want. Eg. category level browser Explorer: Windows shoppers, looking for a reason to buy Mistaken: Arrived by chance   Logic Emotion Fast Competitive Spontaneous Slow Methodical Humanistic   You need content on your pages to suit…

Give value to customers, it doesn’t have to be a spending on your side.   You can use learn more to get people visit your website.   Most of the sales is psychology.   You can reword to make people feel different.   Build trust with customers. Allow time to…

Google – Growing Digitally in the digital age Google Market Finder   Digital in 2018 in the United Kingdom   DIT Exporting Event, 6th Feb, Google & Push Slides   Push Group – Growing your business internationally and how to beat the competition   UK digital advertising spending is very…

5 Key things to take away Software Updates Secure passwords 2 step authentication Password managers Backups   Secure Configuration Close accounts which are not used (email, login accounts) Remove software you don’t need Change all default admin passwords to a strong passwords (network switchers, routers etc) Disable auto run features…

AMAZON   Amazon PPC is growing massively   BURAK: Look into Pinterest shopping https://business.pinterest.com/en-gb/shop-the-look-pins   If a prime user goes on to amazon 1 in 3 they buy something   Feedback and Review crucial   BURAK: Activate Amazon feedback programme   Barcodes: https://www.gs1uk.org/   No point in doing ads if…

Affiliate – underused, easy to set up CSE – Comparison shopping engines. Amazon and Ebay ads. Amazon ads doubled last year. 3rd biggest advertiser after FB and G Feed optimizer Change history of the google ads account – you can see how often they work on the account TRAFFIC ACQUISITION…

  What is paid social advertising?   If you think your fans will see your content, you are wrong.   Organic social only drives 3-4% of the web traffic (15.000 business research)   Facebook limited again the organic reach of business posts:   Facebook overhauls News Feed to promote ‘more…

  JASON HUGHES THE BRANDED CONTENT ECO SYSTEM   Multi-channel campaigns   Branded content = Brand building tool Trying to achieve brand uplift. Video views are fine but what is the result of these video views? Did it resulted in improved brand perception?   Youtube is the home of longer…

How Can Artificial Intelligence Accelerate Audience Influence & Engagement Roy Ionas – CEO and Founder, LeadSpotting PANEL SESSION: RECIPE FOR SUSTAINABLE ONLINE GROWTH   Innovation goes both ways. Top down and bottom to up.   You are trying to solve problems for your customers. Give them tools to customers and…

You can use fragments to move users to a place in that same post. Similar to an outline. Get the right context and focus on every single post. Authority, you know what you are talking about. So make sure you reflect this.   It’s all about the content At the…