Burak Bakay

A visual could be worth 1000 words. Video can be 1 million. It is a moving picture.   Within the next 4 years Facebook could be “All video” Nicola, VP for FB EMEA   YOUTUBE YouTube is ranked as the UK’s second most popular social media channel with almost as…

WordPress – MonsterInsights plugin can be used   GA code is better in the head so that more users can be tracked. If at the end, and user closes the tab, it might not track those users. Also GA code loads in the background.   GA Chrome Extension to see…

Slides   David from Google Digital Garage   Digital Garage Online https://learndigital.withgoogle.com/digitalgarage   Google Analytics How visitors found you What have they done after founding you Who are your visitors What demographics they have   There is a misconception that the internet is a mass communication channel. If you can…

Purpose of a website Provide information: Company, product, service, expert info Sell online Subscription service, products via ecommerce Marketing material Landing pages, videos, brochures and whitepapers Provide a digital product or service As a service model IT Integrate with other internal systems Customer support Help desk, knowledgebase Operations Reduce costs…

CONTENT MARKETING   You can use fragments to move users to a place in that same post. Similar to an outline. Get the right context and focus on every single post. Authority, you know what you are talking about. So make sure you reflect this.   It’s all about the…

What is your China strategy? Online vs offline opportunities, which should come first? Is your competitors there? Is there a demand at that price? Partner or your own? Who is your consumer Where, how old? Different regions, different characteristics in China Resources available internally? Are you ready to invest time…

BURAK ACTIONS Mandatory 2 step authentication Check Abdul’s personal email security Firefox sync uninstall Lastpass Check g suite backups Phishing tests https://www.knowbe4.com/   Cyber Attack Stats 54% of UK companies hit by cyber attack Average cost of CA is 3k-36k 96% of companies not confident can protect themselves Most common…

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  Make sure you consider context in foreign markets   Desk research surfing without drowning – getting to research online   Euromonitor     CIA factbook Nationmaster Intragen Govuk export guide   Pocket world figures   https://worldinfigures.com/   Primary Research – Digging deeper   Chat with colleagues first before doing actual…