Burak Bakay

Purpose of a website Provide information: Company, product, service, expert info Sell online Subscription service, products via ecommerce Marketing material Landing pages, videos, brochures and whitepapers Provide a digital product or service As a service model IT Integrate with other internal systems Customer support Help desk, knowledgebase Operations Reduce costs…

CONTENT MARKETING   You can use fragments to move users to a place in that same post. Similar to an outline. Get the right context and focus on every single post. Authority, you know what you are talking about. So make sure you reflect this.   It’s all about the…

What is your China strategy? Online vs offline opportunities, which should come first? Is your competitors there? Is there a demand at that price? Partner or your own? Who is your consumer Where, how old? Different regions, different characteristics in China Resources available internally? Are you ready to invest time…

BURAK ACTIONS Mandatory 2 step authentication Check Abdul’s personal email security Firefox sync uninstall Lastpass Check g suite backups Phishing tests https://www.knowbe4.com/   Cyber Attack Stats 54% of UK companies hit by cyber attack Average cost of CA is 3k-36k 96% of companies not confident can protect themselves Most common…

https://www.producthunt.com/

  Make sure you consider context in foreign markets   Desk research surfing without drowning – getting to research online   Euromonitor     CIA factbook Nationmaster Intragen Govuk export guide   Pocket world figures   https://worldinfigures.com/   Primary Research – Digging deeper   Chat with colleagues first before doing actual…

Web Visitor Types Tracker: Knows exactly what they want Hunter: Knows roughly what they want. Eg. category level browser Explorer: Windows shoppers, looking for a reason to buy Mistaken: Arrived by chance   Logic Emotion Fast Competitive Spontaneous Slow Methodical Humanistic   You need content on your pages to suit…

Give value to customers, it doesn’t have to be a spending on your side.   You can use learn more to get people visit your website.   Most of the sales is psychology.   You can reword to make people feel different.   Build trust with customers. Allow time to…

Google – Growing Digitally in the digital age Google Market Finder   Digital in 2018 in the United Kingdom   DIT Exporting Event, 6th Feb, Google & Push Slides   Push Group – Growing your business internationally and how to beat the competition   UK digital advertising spending is very…