Burak Bakay

Product photos with white background And lifestyle shots – Instagram style   High End fashion products – white background almost finished   Why does this matter? We are asking people to buy a physical product but they don’t gave no direct experience of More images is better – but not…

To switch to something new takes time to reinvest your attention   https://www.youtube.com/watch?v=iM4u-7Z5URk   Air traffic controllers take 15-30 min breaks every 2 hours Context switching depletes your neuro biological resources   https://en.wikipedia.org/wiki/Gerald_Weinberg When programmers are involved in more projects, time to finish increases rapidly.   https://blog.codinghorror.com/the-multi-tasking-myth/   Exercise 1:…

Suggested read on ecommerce: https://jeffwalker.com/tag/product-launch-formula/   More useful you are to the members of the media, the more likely we can get into their brain.   Let’s think about what it’s like for them (empathize) Time Amount of incoming emails – stories Lots of people in the team v’s very…

In marketing, brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are…

QUESTIONS TO START   Own site, marketplace or both Own site – how? Shopify Site assets you will need Site organisation Site search Legalities Payments Site security POS – point of sale   DOMAIN STRUCTURE   Shop.site.com site.com/shop Site.com – full ecommerce   PLATFORM CHOICE   Shopify is the best…

  The Explainer: Porter’s Five Forces The competitive forces that shape strategy — in under two minutes. For more, read “Understanding Michael Porter: The Essential Guide to Competition and Strategy.”   People make it happen People watch it happen People who wonder what happened   Strategic planning is an organization’s…

Who is the buyer? Target them. Even the photo does not have to be pretty. It needs to be interesting to the audience first. Eg. Linkedin – it needs to be relevant to your audience Build your audience according to who you could sell to.   You can use typography…

A visual could be worth 1000 words. Video can be 1 million. It is a moving picture.   Within the next 4 years Facebook could be “All video” Nicola, VP for FB EMEA   YOUTUBE YouTube is ranked as the UK’s second most popular social media channel with almost as…

WordPress – MonsterInsights plugin can be used   GA code is better in the head so that more users can be tracked. If at the end, and user closes the tab, it might not track those users. Also GA code loads in the background.   GA Chrome Extension to see…

Slides   David from Google Digital Garage   Digital Garage Online https://learndigital.withgoogle.com/digitalgarage   Google Analytics How visitors found you What have they done after founding you Who are your visitors What demographics they have   There is a misconception that the internet is a mass communication channel. If you can…