- A cover photo that includes a call-to-action for the Facebook page of the related brand shall be prepared during the campaign. Specifications: https://www.facebook.com/help/125379114252045
- Content updating shall be provided on the Facebook.com/The Digital Agency address so as to direct consumers to the campaign. There shall be campaign visuals that are connected to the content suggestions and that contain call-to-actions.
- The application shall encourage the user to “like” the brand’s page and then suggest that the user also “like” The Digital Agency’s Facebook page (however, it should not be compulsory).
- There shall not be any Facebook or Twitter pages used for seeding purposes in the name of the campaign or its characters. The Digital Agency would like to include its campaign communications at the bottom of the brands’ pages.
- Each page shall have a unique URL. URL-Rewriting and Deeplinking shall be performed on flash sites to ensure that each page has an address. Articles pertaining to Flash pages shall apply to Facebook Apps as well.
- There shall be a “Share” button on all website and campaign pages as well as on the Facebook App section.
- Messages coming from Facebook must be tested after “Sharing.” Turkish character mistakes or unwanted messages must be avoided. A test shall be completed to check whether the appropriate thumbnail is displayed when the related page is shared on Facebook.
- The number of shares in the campaign shall be reported. The number of shares on Twitter, the “likes” and the number of Facebook profile updates shall be reported as campaign success indicators.
- When logging into the Facebook App, there shall be a (compulsory) “like” suggestion for the related brand page.
- Following the application processes, information such as name, last name, email, age and gender that are included in the Membership Registration section shall be obtained; permission must granted to be contacted by
- The Digital Agency (checkbox); and the conditions in the Form Standards section of the document must be applied (except for the Password section).
- The Facebook App shall include a Google Analytics code, which will be obtained in a manner that counts page views and interactions as mentioned in the Flash Articles.
- The Agency shall be liable for all actual, legal, licensing, pecuniary and non-pecuniary responsibilities for all comments and interactions made by consumers under the related brand/campaign account for the duration of the social media campaign and for the duration of the update agreement.
- All social media accounts opened by the Agency shall be approved, and their access information, current passwords and administrative authorizations shall be provided to the related project manager.
- The opening of fake user profiles must be avoided; comments and likes must be obtained only from real users.
- Terms and Conditions of Facebook or related social media shall be taken into consideration in regards to all proposed actions ( https://www.facebook.com/page_guidelines.php / https://developers.facebook.com/policy/ …).
- Promotion rules must also be taken in consideration when conceptualizing campaigns.
- Facebook pages shall include sections that correspond to the Favorite Pages of Facebook.com/The Digital Agency and other brands.
- Participation Rules shall be prepared in keeping with the template participation rules in the Digital Standards.
- The Participation Rules section shall have an Article stating, “The Digital Agency (The Digital Agency or the brand) reserves the right to change the campaign conditions at any time and in any manner.”
Hello,
I’m Burak
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
Burak Bakay 