Burak Bakay

Are you tired of intrusive advertising that interrupts your favorite shows or online videos? Seth Godin’s “Permission Marketing” offers a better way for brands to engage with potential customers. Instead of forcing ads upon people, this book reveals how you can create advertising that consumers actually want to see. In…

In today’s competitive business landscape, being a second-tier company isn’t an option. Play Bigger, authored by Al Ramadan, Christopher Lochhead, and Dave Peterson, along with business writer Kevin Maney, advocates a strategy for companies to become market leaders by creating entirely new markets for their products, rather than merely competing…

In “Raving Fans,” authors Ken Blanchard and Sheldon Bowles underscore the significance of delivering exceptional customer service as the cornerstone of organizational success. They contend that any entity serving people can employ these principles to cultivate enthusiastic “Raving Fans.” The book unfolds as a fable in which an Area Manager,…

Kindra Hall, a professional speaker, author, and storytelling strategist, emphasizes the profound impact of storytelling in addressing organizational challenges. Stories hold the key to creating connections that drive an organization’s purpose. Hall’s book, “Stories That Stick,” published in 2019, delves into the power of storytelling. In this guide, we explore…

In “The Advantage,” Patrick Lencioni reveals the ultimate, yet often overlooked, source of competitive advantage for businesses: organizational health. He emphasizes that no amount of marketing or technology investment can replace the power of a healthy organization. Lencioni, a seasoned consultant and author, provides a practical roadmap to cultivate this…

In “The Marketing Plan,” expert William M. Luther emphasizes the importance of a comprehensive marketing strategy. He asserts that this plan should encompass your business objectives for the next five to ten years and the means to achieve them. However, Luther stresses that before defining your destination and the path…

Sahil Lavingia’s “The Minimalist Entrepreneur” offers a blueprint for establishing a modest yet profitable business. Lavingia’s approach prioritizes sustainable profits over the traditional “growth-at-any-cost” mentality. According to him, anyone can start a business using this method without the need for venture capital. The key is investing your time until your…

Life’s challenges can leave us feeling weary, but it doesn’t have to be that way. In “The Obstacle Is the Way,” Ryan Holiday reveals how shifting our perspective on problems can empower us and invigorate our lives. Stoicism, an ancient Greek philosophy, is at the core of this transformation. Throughout…

Effective marketing isn’t about being the biggest or the loudest; in the modern world, traditional marketing techniques have lost their edge. Seth Godin, a seasoned entrepreneur and marketing guru, presents a refreshing perspective in “This Is Marketing” (2018). He asserts that the key to success lies in building strong customer…

“Tribes” by Seth Godin is a self-help book that teaches you how to create and lead your own tribe, a group united by a leader and a shared idea. Godin believes that the internet has made it easier than ever to build and lead a tribe. He’s a renowned author,…