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Continue reading →: Web Analytics Tools
Website Analytics » Google Analytics – free – the most popular free web analytics service. » more Mobile Analytics » Flurry Analytics – now part of the Yahoo Mobile Developer Suite. » more Real-Time Analytics » Clicky – “Everything in Clicky is up-to-the-minute real time.” » more Heatmap Analytics » Lucky Orange –…
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Continue reading →: Email Marketing Tools
Email Marketing Software » AWeber – popular with many digital marketing bloggers. » more Transactional Email » Mandrill – developed by MailChimp (and integrates with them). » more Email Lead Capture » OptinMonster – cross-platform tool to build a variety of opt-in forms. » more Spam Filter Checking » mxtoolbox.com – check DNS MX, IP or domain vs. blacklists, more. »…
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Continue reading →: Ecommerce Tools
Online Store Hosting » BigCommerce – good worldwide usage. Many apps and add-ons. » more Ecommerce Software » Magento – very popular, large market share on all surveys. » more Ecommerce Templates » TemplateMonster – templates for many ecommerce platforms » more Payment Processing » PayPal – 2.9% + $0.30 per U.S. transaction with no monthly fees. » more Ecommerce Optimization »…
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Continue reading →: Conversion Rate Optimization Tools
A/B & Multivariate Testing » Optimizely – testing, personalization, targeting, analytics. » more Landing Pages » Instapage – generator with many templates and integrations. » more Heatmap Analytics » Lucky Orange – all-in-one conversion optimization suite. » more Email Opt-In Conversion » OptinMonster – easily create and A/B test lead capture forms. » more YouTube » ConversionXL – mix of basics, how-to,…
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Continue reading →: PPC / Online Advertising Tools
PPC Search Ads » Google AdWords – huge reach on Google.com and publisher partners. » more PPC Social Ads » Facebook Ads – huge audience, large percentage of them are daily users. » more Forums » #PPCchat – Twitter chat about PPC, every Tuesday at 12 PM EST. » more Podcasts » The Art of Paid Traffic –…
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Continue reading →: Social Media Marketing Tools
Social Media Management » Hootsuite – social media management for many platforms. » more Social Media Monitoring » Mention – claims to search billions of sources in real time. » more Social Media Analytics » Social Analytics – free Chrome extension shows social stats. » more Influencer Marketing » Klout – features a number from 1-100 that represents your influence. » more Social…
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Continue reading →: Search Engine Optimization Tools
SEO Tool Suites » Moz – link research, analytics, rank tracker, crawl test, more. » more SEO Rank Checkers » Authority Labs – 30 day free trial, no credit card required » more Keyword Research » SpyFu – spy on the keywords competitors are using for SEO and PPC. » more Link Building » Ahrefs – crawls 5 million web pages,…
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Continue reading →: Milenyum Kuşağının İnternete İlgisi
Yeni nesillerin özellikle milenyum kuşağının dijital dünyadaki konumu üzerinde özellikle durulmalı. Türkiye İstatistik Kurumunun yayınladığı verilerdeki yaş kategorilerine bakıldığında, genç kullanıcıların daha yüksek oranda interneti kullandığı görülüyor. Kadın kullanıcılar her yaş grubunda erkeklerin kullanım oranlarına yakın olmasına rağmen biraz altında.
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Continue reading →: Smart TV’nin Türkiye Pazarındaki Yükselişi
Sadece iki sene içerisinde (2014-16) evlerimizde elektronik cihazlardan Smart TV bulunma yüzdesi yaklaşık iki katına (%12’den %24’e) çıktı. Her dört tüketiciden birinin evinde dijital çağın çok boyutlu ve yeni bir ürünü olan Smart TV göze çarpmaktadır. Bu trendin devam etmesiyle bir kaç sene içerisinde tüketicilerin çoğunda Smart TV olacaktır. Ayrıca Smart TV ile entegre…
