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Continue reading →: Book Summary of Reboot By Jodie Fox“Reboot” is Jodie Fox’s memoir of her experiences as an entrepreneur building a successful shoe business called Shoes of Prey. She provides valuable advice on navigating the challenges of building a global business and emphasizes the value of owning a business, even if it fails. Reboot by Jodie Fox offers…
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Continue reading →: Book Summary of The Cold Start Problem By Andrew ChenIn “The Cold Start Dilemma,” Andrew Chen provides a step-by-step guide for creating a successful tech firm from scratch while utilizing the network effect. Chen explains five stages of expanding a tech firm, drawing on interviews with over 100 successful entrepreneurs. “The Cold Start Problem” by Andrew Chen presents a…
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Continue reading →: Leadership and Management Skills
Make your team proud Make your team happy Rewire your brain to focus on positive Spend time above the line not below the line ( You can start the day with your intention. What are you going to get from it? High growth model book –…
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Continue reading →: Well-being Strategy
Creating a robust and effective well-being strategy designed to boost productivity, performance, and profit. The amygdala (Latin, corpus amygdaloideum) is an almond-shape set of neurons located deep in the brain’s medial temporal lobe. Shown to play a key role in the processsing of emotions, the amygdala forms part of…
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Continue reading →: Small Business Finance
Money might not equal to success Yes money is important and we are in business to earn money What success is not: Having large turnover Business losing money Being in debt Bigger picture 99% of UK businesses is small business 40% is 5 year survival rate Why…
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Continue reading →: Digital Marketing and Brexit
DATA Data protection – if you are gdpr compliant your are almost OK Make sure you are able to get data from EU Check your providers if they are EU based eg Ireland IMPORT EXPORT Customs declarations HMRC APPROACH TO NO DEAL Day one easements…
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Continue reading →: Increase sales by Digital Marketing
Do some marketing every day SIMPLE AS ABC Audience – Who are you selling to? Demographics Boast – What are you saying to them? What are their problems Channel – How are you getting that message across? THE 3 W’S Who – are you?…
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Continue reading →: Recording short videos for ecommerce
WHY VIDEO? Communicates some things better Preferred by some people over reading Liked by google Can be viewed on many devices including TV Can be published on your site and many other platforms Video is a persuasive medium VIDEO FOR…? Location Process – timelapse Brand story Show…
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Continue reading →: Digital Marketing, Branding and more
AGENDA Your brand Your story Your customer persona Your key messages Your marketing channels Your killer content Your action plan START WITH WHY Why you are in business List 3 things you will work on after the workshop Simon Sinek https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en BRAND Voice Values Identity…
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Continue reading →: Sales calling tips
How do you feel when someone phones you, someone tries to sell to you? When you are browsing a shop, how do feel when you are approached by a member of the staff, how do you feel if you are being ignored? How do you feel about using the phone?…
